Here at White Rabbit Watches, we believe in giving back to the community. That's why we have made the conscious decision to donate a portion of our proceeds to make a difference where it matters most.

While we are aware that there are many pressing societal and environmental issues that require attention, and action, we are starting small with our two hand-selected charities to make an impact where we can.

So who are our hand-selected charities you might ask? Read all about these organisations and explore their models below. 

Red Dust
Black Dog Institute

    Red Dust Role Models 



    Red Dust inspires positive change in remote Indigenous communities through a unique ‘community-as-family’ model of health and well-being building programs. For over twenty years we have walked alongside community leaders and elders to create a stronger future for youth and their families. We draw on the strengths of both western health knowledge and traditional cultural knowledges that influence young people in community. Our positive role models and engaging, high impact programs help build resilience in young people and inspire them to identify and pursue their dreams. We also work together with Australians more broadly to help build cross-cultural competency through tailored cultural training, community immersion experiences and volunteering opportunities.

    Our Values: 

     We develop sincere relationships with respect to the diversity of culture, people and places.

    A hands-on approach utilizing the three R’s:

      1. Real 
      2. Ready 
      3. Respectful 

    Our aim: reducing chronic disease with a focus on nutrition, hygiene, substance misuse and physical activity.



    Black Dog Institute

    1 in 5 of us will experience symptoms of mental illness in any given year. In Australia that’s around 5 million people. And roughly 60% of these people won’t seek help. As the only medical research institute in Australia to investigate mental health across the lifespan, our aim is to create a mentally healthier world for everyone. We do this through ‘translational’ research. Integrating our research studies, education programs, digital tools and apps, clinical services, and public resources to discover new solutions, foster connections and create real-world change. Our partnerships with people with lived experience, federal, state and local governments, communities, schools, corporate Australia and others in the mental health sector enables us to drive evidence-informed change in mental health where it’s needed most.

    Our key policy priorities include:

      • Prevention of mental illness and suicide
      • Digital mental health services
      • Mental health for young people
      • Workplace mental health
      • Mental health system reform